Everyone checks the firm online before the work arrives.
Prospective clients, referring lawyers, panel coordinators — and now the assistant they asked first. Most law firm websites were built to satisfy a vendor contract, not that moment. We rebuild them, on infrastructure the firm actually owns.
Why the check matters more than the pitch
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The work arrives after somebody looks.
Almost no engagement starts cold. A client is referred, a lawyer passes a matter along, a claims manager picks from a panel — and every one of them looks the firm up before they act. Slow site, broken forms, dated bios, thin practice-area pages: that is the impression, and it is formed before anyone calls.
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Now something else looks first.
A growing share of that check never reaches a results page. Someone asks an assistant who handles this kind of matter, and the answer is assembled from what the assistant can read — the firm’s own pages, its profiles, what other sites say about it. A site that is slow, thin, or locked inside a vendor’s template reads poorly to a machine for the same reasons it reads poorly to a person.
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The website is usually leased, not owned.
Most firms are on a platform they can’t export from, paying monthly for a site that was templated in 2019 and hasn’t been touched since. Fixing any of the above starts with owning the thing you are fixing.
One engagement, measured
One engagement. A Tampa civil litigation firm. Read the case study →
Two ways to work together
Marketing team support
A marketing team the firm doesn’t have to hire: search, paid, social, reputation, outreach, the website, and the email infrastructure underneath all of it. The firm turns on the disciplines it needs, one lead owns the account, and specialists sit behind them. A monthly engagement, not a project.
Dependent on services
Website Rescue
A fixed-fee migration off a vendor-locked platform onto infrastructure the firm owns outright — every page, every redirect, every form, faster and cleaner than what it replaces. One engagement, one number, no contract renewal.
$8,000–$20,000 flat
Built to the rules, with counsel in the room.
Bar advertising rules apply to everything a firm publishes, and they differ by state. On our last engagement, every template went through Florida Rules 4-7.21 and 4-7.18 with the firm’s compliance attorney before launch. We execute; your counsel opines. That division is the point — it’s how the work gets done without anyone guessing.
Want to know what everyone else sees?
Send the firm’s URL. You’ll get a short recorded walkthrough of what a prospective client, a referring lawyer, and an AI assistant find when they look the firm up — load speed, forms, content gaps, what the assistants say, and where the site is working against you. No call required, no obligation.